It took a surprisingly long time for Swedish developers DICE to announce a new Mirror's Edge game - five years, in fact. And in that time, many gazes were squared on EA. After all, they are a big, evil empire and were probably blocking the development of such a niche title, right?
Well, no. Well, I mean, yes, they are a big evil empire (love you, EA). But no, they weren't blocking its development. DICE executive producer Patrick Bach has come forward recently to say that they simply weren't ready to pitch the idea to EA.
"You need to have a great pitch," Bach said. "The interesting thing is that it's not about EA blocking DICE, it's about DICE notImagine this: it's your own money. What do you want to bet on? You want to bet on something that you know will be great. You can't just bet on a name. You need to have like, what's the concept?"
"Not until we knew what we wanted it to be and felt comfortable we then pitched it to EA," he went on. "Then usually when we like it, everyone else likes it. So I think we are the bad cop in most cases when it comes to scrutinising ideas and IPs and features, or whatever it might be.
"Then again, we are the development studio with creative freedom, I would argue. We would not try to pitch something that we didn't believe in, and that takes time. Sometimes you want something but you don't really believe it will pan out that well."
So it seems like, having finally decided on where the franchise will go, the idea was pitched, green lighted and the rest is history. Or will be history, when the game comes out.
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