21 TOOLS TO FIND WHAT'S TRENDING - SEO NEWS
For example, did you know that the most profitable keyword Facebook bids on (according to Keyword Spys calculation) is advertise myspace? Think of what you could learn about your competitors. SEMRush This tool is also a paid tool with a free option, but unlike other free options, I think this tool provides just enough data in its free application to be useful. One element that I like in SEMRush that I havent seen elsewhere is the metric for the number of results in Google. Thats this number for any given search: Number of pages for "backpack" on Google.com The number of results is useful because it essentially shows you how big the competitive field is for a keyword. Instead of showing you just the number of competitors, or who wants to pay for it and how much, it shows you that there are (in this case) 145 million other pages that use this term in a way that Google feels may be relevant. Heres where you see this metric on SEMRush: Another area that SEMRush provides something you just dont see everywhere else is related keywords. Staying with the example of backpack, you can see below that SEMRush points out a couple of important keywords that are not relevant to a site selling bags that you carry stuff in and sling over your shoulders: Keywords related to "backpack", source: SEMRush These keywords all refer to an application named backpack, which was created by 37Signals and is a companion to BaseCamp, which is a project management system.
In the Webmaster Tools control panel, webmasters can see if other people link to their pages and how often their pages appear in Google search results. That data can be used to discover the most successful pages on a site so that webmasters can then focus on those pages in an effort to increase traffic to a site. Webmaster Tools also checks sites for malware and other problems and will even send an email alert if it finds important issues. Search engines generally go through two main stages to make content available for users in search results: Crawling - This is the process of which search engine crawlers access web pages that are publicly available. In most cases, crawling involves looking at the web pages and following the links on those pages, just like a human visitor would. Indexing - This is the process of which information is gathered about a page so that it can be made available and served in the search results for people to find world-wide. Getting started in Google's Webmaster Tools.
TOP 3 LSI COPYWRITING TOOLS REVEALED AFTER ANALYSIS, MATT CUTTS REMARKS
With Rank Tracker you can also see not only the search volume for a particular keyword but you can also check the competition for it (or the Keywrod Efficiency Index). Despite of the fact that Rank Tracker does not shines with great interface it is really easy to use and the only thing that you have to do is basically place your URL and wait for the ranking results for your website. Another great feature of course is that the tool can check many search engines for you and save you time and efforts. SEO Spyglass SEO Spyglass is one of the four features of the Link Assistant tool. Depending on what you need, you can either buy it individually or as a part of their whole Power Suite. Some of the key features of the SEO Spyglass are: #1 Link research #2 White Label Reporting #3 Link History Tracking Once you start up SEO Spyglass you can either choose to research competition links or links based on a specific keyword. We at SEOPal usually use the competitors URL when doing link research. Choosing the search engine that is most important to you and where you get your most traffic from is a very important step.
With Google Webmaster Tools, companies can be sure that Google finds their website or blog and that it is shown for the correct search queries. Webmaster Tools displays the errors that Google finds when reading a site so companies can check those errors and fix them to be sure that all the pages appear in search results. Anytime a new page is created, the sitemaps file should be updated. In the Webmaster Tools control panel, webmasters can see if other people link to their pages and how often their pages appear in Google search results. That data can be used to discover the most successful pages on a site so that webmasters can then focus on those pages in an effort to increase traffic to a site. Webmaster Tools also checks sites for malware and other problems and will even send an email alert if it finds important issues. Search engines generally go through two main stages to make content available for users in search results: Crawling - This is the process of which search engine crawlers access web pages that are publicly available.
WeFollow and FollowerWonk : Find out what the important people from your industry are saying by finding out who they are. Pinterest : See which infographics and images are being shared. Discover the most popular shares. Huffington Post : The home page will give you a good idea of whats going on, on the web, every day. Reddit : Huge social media news aggregator, Its funny section gets around 6.5 million views. Dont forget your offline your resources: Read magazines, books and newspapers Think with Google : A very useful newsletter to sign up for. eMarketer : Subscribing to eMarketer isnt free, but the articles are. TopTenz : This list of articles will tell you what people are writing about at the moment, and it will give you tons of ideas on subject matter.
2 TOOLS TO LEVERAGE THE SOCIAL FACTOR OF SEO
Since Facebook, Twitter, and other social networks are becoming so increasingly popular, Google has changed its website ranking algorithms to take into account how much buzz websites create on social networks. What this means for website owners is that the more your website is shared, liked, and tweeted, the better chance your website will have to rank higher on those search engines which take that factor into account. While this factor of search engine ranking algorithms can appear to be an impediment to many, it can be a tremendous advantage if a website leverages its visitors and uses the following tactics and tools to make their website socially apt: Facebook Comments Facebook is a no-brainer to integrate your website with, having over 700 million active users and a current global website traffic ranking of #2. Beyond allowing users to like your pages, one of the best ways that a website can foster social buzz about its latest blog post or website additions is to use the Facebook commenting plugin. The Facebook commenting plugin makes visitor comments on pages matter more to search engines (when those comments are indexed) than a generic commenting system (because of the social aspect of the commenting system). The Facebook commenting plugin will also generate social backlinks to the page that is commented on by posting the users comment on their personal Facebook wall. That posting on the users personal Facebook wall will then show up to their network of friends to generate more visitors to your website, more comments, and even further buzz after that. To integrate the Facebook commenting plugin into your website, the easiest way to determine your method of integration is whether your website is powered by WordPress or not. If your website is powered by WordPress, it is as simple as installing the official Facebook Comments plugin . If your website is not powered by WordPress, then you will need to consult the Facebook developers website , where the proper website code can be generated, which is then as simple as a copy and paste to integrate. What is your strategy to leverage the social aspect of your website? Let us know in the comments section. Alex Parker is a 17 year-old serial entrepreneur, mentor and business coach, investor and self-employed internet marketer. He has been featured in Forbes and on the Reuters board in New York Citys Times Square for his entrepreneurial success, among other publications. Hes based in Grand Rapids, MI Stay Connected
In terms of writing online content for the purpose of maximizing conversions, it means that we have to pay attention to the phrases and content that are associated with your main topic in the course of a normal conversation. From Wikipedia, LSI is the ability to correlate semantically related terms that are latent in a collection of text . LSI incorporates the mathematical concept of transitivity. This means that, if Word A is associated with Word B, and word B is associated with work C then A is associated with C. A few examples would be, if you are discussing Gangnam Style, the raging and popular video that has swept the world then youll probably also mention PSY and South Korea in your article because they are the name of the singer and the country he comes from. Similarly, if you are discussing Call Me Maybe then youll also probably mention Carly Rae Jepsen, the singer-songwriter and Canada, the country she comes from. If you are discussing fishing then youll probably also mention words like lure, bait, river, lake, names of bodies of water and probably beer. Latent Semantic Indexing (LSI) and similar topics are important to your online success, and if you ignore these topics then you simply wont be successful in creating online content that ranks and converts. I researched the best LSI copywriting process and the best LSI tools for online copywriting and they are listed below.