Friday, November 29, 2013

Triumph enters India a year late, with 10 bikes starting at Rs. 5.7 lakh

Iconic UK based bike maker Triumph entered India on Thursday with a 10-product line-up -- more than a year late compared to its original plans.

Paul Stroud (astride the Rocket III) and Triumph India CEO Vimal Sumbly at the launch of the company's bikes. In the background are the Street Triple and Bonneville. (HT Photo)

The company's line-up covers various categories like Classics, Roadsters, Supersports and Cruisers, with the entry level Classic Bonneville priced at Rs. 5.7 lakh (ex-showroom Delhi) and the top-of-the-line cruiser Rocket III, the largest production bike in the world, at Rs. 20 lakh.

Triumph had showcased its range at the 2012 Delhi Auto Expo, with plans to start operations in October. But that got derailed with the exit of its India head, Ashish Joshi, in May.

"India is an exceptionally exciting market for us and the premium motorcycle segment in the country is seeing tremendous growth," said Paul Stroud, director, sales and marketing (global), Triumph Motorcycles.

"We are not late. This is the right time to establish our foothold here."

The company will assemble the Bonneville, Daytona 675R, Street Triple, Speed Triple and Thruxton at its facility in Manesar, while the Rocket III, Tiger Explorer, Tiger 800 XC and Thunderbird Storm will be imported fully built.

It is hoping to sell 400-500 bikes in the next 6 months followed by 1,000 units in its first full year of operations and over 1,500 units in the subsequent year. Its arch rival Harley Davidson has sold 4,000 bikes in its four-year existence in India so far.

Triumph is also developing a 250cc bike for emerging Asian markets for which India could be the first production base.

The company has also set up a factory in Bangalore, and is expected to give tough competition to early birds Harley Davidson.

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