TODAY'S TOP STORIES
#1
Marketers Could Seek Make-Goods Over 'Rolling Stone' Cover
The cover featuring Boston Marathon bomber Dzhokhar Tsarnaev could have a chilling effect on the magazine's advertising, Adweek reports. One media agency exec said the agency is "not pleased at all" with the cover. Advertisers were surprised they weren't told about it in advance. Among the companies with ads in the issue: Kraft, Unilever and Pprior to that, he was chief operating officer of Razorfish and leader of VivaKi's digital assets and digital transformation team. Replacing him as Razorfish global CEO will be Pete Stein.
WHY THIS MATTERS: The move of a veteran media agency exec to the network side is happening more frequently, but in this case, Lord will keep some ties to Razorfish: Adweek reports that he will also head up a partnership between Publicis Groupe and AOL called PAL, through which AOL will provide online platforms where Publicis agencies' brand clients can market.
2 TAKES: |#3
Ad Battle Among Men's Magazines Heats Up
Men's Fitness has increased its paid circulation guarantee to advertisers for the first time since 2009, following a recent redesign. Former Men's Health editor-in-chief David Zinczenko, now consulting for Men's Fitness, visited ad buyers in major cities to show off the new design in hopes of generating business. Men's Fitness circulation is only about 575,000, compared to Men's Health's 1.8 million, and Men's Fitness ad rates are much lower. But both are succeeding: Men's Fitness has reached 500 ad pages, up 36% from last year; Men's Health has sold 494 ad pages, up 24%.
WHY THIS MATTERS: With former editor Zinczenko carrying the flag for its archrival, don't expect Men's Health to sit by idly. The second half of the year should see an ad front battle between the titles.
A TAKE:* 35
Percentage of U.S. mom shoppers who use a smartphone or tablet on a daily basis as part of their shopping process.
--Reported by eMarketer
MBPT Spotlight
Big Solid Hits Aside, Summer Broadcast Viewership Still Trends Down
With the CBS summer breakout scripted drama hit Under the Dome averaging about 12 million viewers per episode, and with all the new programming most of the networks are offering viewers this summer, the perception might be that broadcast television is having a much better overall season than it did last summer.
But the five English-language broadcast networks actually have a ways to go if they want to reach the cumulative viewer average for regularly scheduled programming that they drew during the hottest months of last year.
For the entire summer of 2012, the five networks cumulatively averaged 20.1 million viewers per week, while this summer so far they are cumulatively averaging 18.7 million.
Last summer, The CW averaged 698,000 viewers per week, while for Fox that number was 4 million, ABC averaged 4.1 million, CBS brought in 5.4 million and NBC averaged 5.9 million for regularly scheduled programming.
This summer through July 14, The CW is up to 748,000 viewers, Fox is averaging 3.4 million viewers, ABC is averaging 4 million, NBC is averaging 5.2 million and CBS is steady at 5.4 million. Granted, NBC last summer was helped by its airing of 51 telecasts (first run and repeats) of the hit series America's Got Talent, which still has lots of episodes to run this summer that will push up the network's viewer total.
A look at the Nielsen viewership numbers from last summer and this summer finds that most of the shows that aired in 2012 are producing similar numbers so far this time around. And other than Under the Dome, there are not any new summer breakout hits for any of the other networks.
WHAT DO EACH OF THE NETWORK'S NUMBERS LOOK LIKE? AND HOW HAS CONTROVERSY AFFECTED BIG BROTHER RATINGS COMPARED TO LAST SUMMER'S NUMBERS?
Fates & Fortunes
* MIKE DARNELL WAS NAMED PRESIDENT OF WARNER BROS. UNSCRIPTED AND ALTERNATIVE TELEVISION. In this newly created position, Darnell, who left Fox as president of alternative entertainment two months ago after six years in the post, will have oversight of first-run syndicated series produced by Telepictures Productions, as well as unscripted primetime TV programming produced by Warner Horizon Unscripted Television. He will also serve as Warner Bros. Studio's creative point person in its relationship with Shed Media in which Warner Bros. International Television Production owns a majority interest. Darnell will report to Peter Roth, Warner Bros. Television Group president and chief content officer. He begins his new role on Aug. 12. Current Telepictures president Hilary Estey McLoughlin will transition into a producing role at the studio, while Warner Horizon executive VP Craig Erwich will now report to Darnell on unscripted programming.
* DAVE ZINCZENKO HAS JOINED ABC NEWS AS ITS NUTRITION AND WELLNESS EDITOR. He will appear across all ABC News programs and platforms. Zinczenko is currently consulting editorial director of Men's Fitness magazine. Prior to that, he was editor-in-chief of Men's Health magazine for 12 years and editorial director of Women's Health and Prevention magazines.
What They're Watching
BROADCAST RATINGS
Season High for 'Big Brother'
Spanish-language broadcaster Univision topped Thursday night, with CBS leading the English-language nets as Big Brother rose to a season high. In second among the English-language nets was Fox, with Hell's Kitchen dropping slightly from last week. ABC's full night of originals put the network in third place. Wipeout and the recently renewed Rookie Blue were each up, while Motive remained steady. NBC's Hollywood Game Night was down from last week's premiere, but still won the 10 p.m. hour. Earlier, The Winner Is... fell. The network finished in fourth. The CW aired repeats.
CABLE RATINGS
ESPYS Tie 'Honey Boo Boo' on Wednesday Night
The ESPY Awards on ESPN and the season premiere of TLC's Here Comes Honey Boo Boo tied for top cable original Wednesday night, with both shows earning a 1.0 adults 18-49 rating. USA Network's Royal Pains came in second with a 0.9, up a tenth from last week.
Overnight Ratings: Thursday, July 18
8 PM
NET
SHOW
A18-49
Rating TOTAL VIEWERS
(MILLION)
UNIVISION
PREMIOS JUVENTUD
1.8
4.6
CBS
THE BIG BANG THEORY (R) (8)
TWO AND A HALF MEN (R) (8:30)
1.7
1.5
7.1
6.1
FOX
HELL'S KTICHEN (R)
1.2
3.0
ABC
WIPEOUT
1.1
4.2
NBC
THE WINNER IS...
0.8
3.7
CW
THE VAMPIRE DIARIES (R)
0.3
0.8
9 PM
NET
SHOW
A18-49
Rating TOTAL VIEWERS
(MILLIONS)
CBS
BIG BROTHER
2.3
6.7
FOX
HELL'S KITCHEN
2.0
4.7
UNIVISION
PREMIOS JUVENTUD
1.9
4.7
NBC
THE WINNER IS...
0.9
3.9
ABC
MOTIVE
0.8
4.6
CW
BEAUTY AND THE BEAST (R)
0.2
0.6
10 PM
NET
SHOW
A18-49
Rating TOTAL VIEWERS
(MILLIONS)
UNIVISION
PREMIOS JUVENTUD
1.6
4.1
NBC
HOLLYWOOD GAME NIGHT
1.2
3.9
ABC
ROOKIE BLUE
1.1
5.2
CBS
ELEMENTARY
1.1
4.6
THIS WEEKEND'S BIG RATINGS STORIES TODAY
* FOX GIVES LATE-NIGHT BLOCK A PRIME PREVIEW
To drum up viewership for its new 90-minute late-night "Animation Domination High Def" block, which premieres on Saturday, July 27 at 11:30 p.m., Fox will air a half-hour preview this Sunday at 9:30 p.m, featuring two 15-minute episodes. The first series, Axe Cop, is an action-comedy about a superhero crime fighter. Next up is High School USA!, about a group of millennial students confronting the challenges of growing up. The upshot: This half-hour preview will air at the tail end of Fox's regular Sunday primetime animation block, so it should get some good viewership. As for the chances of success in late night, there's already precedent, with Adult Swim and MTV late-night animation series doing well, but the Fox block has to compete with NBC's Saturday Night Live, which still draws a sizable audience.* NEW TLC 'AMISH' GROUP HEADS TO CITY OF ANGELS
Breaking Amish: LA, which follows a new group of Amish and Mennonite young adults as they trade in old-world traditions for modern big city temptations, premieres Sunday at 10 p.m. on TLC. The original Breaking Amish series last September averaged 3.2 million viewers and its finale drew 3.8 million and a 1.7 18-49 rating, even though the series was tainted by disclosures that some of the cast members were not as "traditional" Amish as the network originally stated. A follow up series that ended in May, Breaking Amish: Brave New World, averaged a considerably smaller 2 million viewers and about a 1.0 demo rating. The upshot: Breaking Amish: LA is already controversial with some media reports saying at least one member of the new cast lived outside the Amish world long before the series was filmed for TLC. One media report labeled the series "Faking Amish." Still, the new show has captured enough viewer interest to probably draw at least 2 million viewers on Sunday nights for the rest of the summer.* STYLE AND THE 'CITY GIRL'
City Girl Diaries, a reality series that follows five "stylish" best friends, premieres on Style on Sunday at 9 p.m. This 30-something group of women includes a Manhattan publicist trying to balance career and motherhood, a New York Daily News gossip columnist who dreams of doing standup, a fashion designer, the owner of a PR agency and a TV entertainment and lifestyle correspondent. The upshot: Unlike Real Housewives or other reality shows revolving around female friends, these women go into the series with a bit of previous notoriety and some experience in their respective professions. Style may draw a smaller niche audience to its female skewing series such as Tia & Tamera, Jerseylicious and Giuliana and Bill, but this series has a chance to really catch on. But as with most ensemble reality series, it will depend on how fascinating or likeable the ladies are.CORRECTION: Nickelodeon Group promoted Jeff Imberman to senior VP, ad sales Eastern region.
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